While engaging with the community is important, there’s nothing that makes word-of-mouth advertising work better than having great productions.
#Hale centre theatre series
That series is a great way for our community to learn more about what we do and how we do it, so it gives them access as an insider. From auditions and how our stage moves to the journey of a costume and a day in the life of an actor. We have almost 100 videos from the last five years showcasing every aspect of making theatre. We have a YouTube series called HCT RAH, which stands for Real Access Hale. We have a founder’s club, which is for our higher donors, who get to come and experience a meal themed to the show before a production rather than just thanking them in a traditional way with a letter. Another great thing we do is to send an email after the show thanking people for attending and asking them to share a video clip of the show with their friends. We make sure there are banners in place that give people a hashtag to use so they will share a picture of their family or their date out with friends. I think there’s a lot you can do to get people to share their experiences at the theatre. If a person with a ticket tells someone about us it’s 100 times better than our billboard, so we really work hard to pull them in and get them to talk. We do everything we can to really capture that enthusiasm and encourage sharing through word of mouth advertising so we can attract new people.
And individual supporters tell their family and friends about their experiences. The people who are on stage and backstage care so much about the art that they are creating as well as the customers they serve. Members of the community are welcomed through charitable giving. Relationships with young people are thoughtfully cultivated. Our success is definitely due to that family atmosphere. One of our co-founders, Grandma Hale, always used to say she wanted people to feel like they had been welcomed into her living room when they attended and that’s the feeling we still work to create today. So, in our minds, it goes one step beyond community – it’s family. We see Hale Centre Theatre as a family – not just the people who perform or work here, but also the people who are attending. The art on stage reflects our community and its diversity in a way that is welcoming for attendees of all ages. The spectacle of moving stages and flying apparatuses combined with great talent and seats priced at just $44 for adults keep patrons from every county in Utah coming back. In addition to the brilliant viewing from each seat, we’ve built one of the most technologically advanced theatres in the world.
There are several things that make Hale Centre Theatre unique. Fox, Chief Operations Officer, to share the secrets of their success.
#Hale centre theatre professional
The efforts of 63 full-time employees, 150 regular part-time employees and regional professional actors who filled more than 500 roles contributed to an incredible 751 out of 751 sold-out performances. This includes 29,078 season ticket subscribers who started buying tickets 18 months in advance of the season. The organization had record attendance – more than double the annual count from their previous facility – with more than 560,000 patrons attending a show.
#Hale centre theatre full
In 2018, the organization celebrated its first full year in a new, significantly larger venue that showcases performances in the round, which is fairly uncommon in American theatre. There are some incredible numbers – and people – behind the recent successes at Hale Centre Theatre in Sandy, Utah.